The Lost Shepard

1. Information We Collect

When you use The Lost Shepard, we may collect the following information:

Account data: Name, email address, and profile information when you register.
Purchase data: Order history and payment information (processed securely via Stripe — we never store card details).
Usage data: Pages visited, time on site, and browser information to improve your experience.
Communications: Newsletter preferences and support correspondence.
Newsletter data: Email address when you subscribe to our newsletter.

2. How We Use Your Information

To provide and improve our services
To process orders and subscriptions
To send newsletters and updates you have opted into
To respond to support inquiries
To prevent fraud and maintain security

3. Data Sharing

We do not sell your personal data. We share data only with:

Stripe: Payment processing (governed by Stripe's Privacy Policy)
Mapbox: Map rendering (IP addresses may be transmitted as part of map tile requests)
Beehiiv: Newsletter delivery and email communications (governed by Beehiiv's Privacy Policy)
Google: If you use Google Sign-In (governed by Google's Privacy Policy)

4. Cookies

We use essential cookies for authentication and session management. We do not use third-party tracking cookies. If you are a paying Herd member, advertising cookies are disabled entirely.

5. Local Storage

We use browser local storage to remember your quiz results and newsletter subscription status. This data stays on your device and is not transmitted to our servers.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Access: Request a copy of the data we hold about you
Correction: Request we correct inaccurate data
Deletion: Request we delete your data
Portability: Request your data in a portable format
Withdrawal of consent: Withdraw consent for data processing at any time

For EU residents (GDPR): You have all rights listed above plus the right to lodge a complaint with your local data protection authority.

For California residents (CCPA): You have the right to know what data we collect, request deletion, and opt out of data sales (we do not sell personal data).

7. Data Retention

We retain your account data for as long as your account is active. Purchase records are retained for 7 years for tax and legal compliance. Newsletter subscribers can unsubscribe at any time.

8. Age Restrictions

Our services are not directed to individuals under 16 years of age. We do not knowingly collect data from children under 16.

9. Contact

For privacy inquiries: [email protected]

Privacy Policy