Legal

Privacy Policy

Last updated: March 2025

1. Information We Collect

When you use The Lost Shepard, we may collect the following information:

  • Account data: Name, email address, and profile information when you register.
  • Purchase data: Order history and payment information (processed securely via Stripe — we never store card details).
  • Usage data: Pages visited, time on site, and browser information to improve your experience.
  • Communications: Newsletter preferences and support correspondence.

2. How We Use Your Information

  • To provide and improve our services
  • To process orders and subscriptions
  • To send newsletters and updates you have opted into
  • To respond to support inquiries
  • To prevent fraud and maintain security

3. Data Sharing

We do not sell your personal data. We share data only with:

  • Stripe: Payment processing (governed by Stripe's Privacy Policy)
  • Mapbox: Map rendering (no personally identifiable data shared)
  • Google: If you use Google Sign-In (governed by Google's Privacy Policy)

4. Cookies

We use essential cookies for authentication and session management. We do not use third-party tracking cookies. If you are a paying Herd member, advertising cookies are disabled entirely.

5. Your Rights

You have the right to access, correct, or delete your personal data at any time. Contact us at [email protected] to exercise these rights.

6. Data Retention

We retain your account data for as long as your account is active. Purchase records are retained for 7 years for tax and legal compliance. Newsletter subscribers can unsubscribe at any time.

7. Contact

For privacy inquiries: [email protected]